When Burberry wanted to launch its first Asia flagship store in Shanghai, they only have one thing on their minds. To let fans in China celebrate this event of London to Shanghai, in realtime.
We created a “parallel social event” right on Burberry’s WeChat official account. Followers were able to interact with a series of London and Shanghai skylines by shaking, swiping or tapping their devices.
Interactive event "panoramas" were brought to life using a newly developed tool, which allow users to immerse themselves in a dynamic, 360 degree view of both the London and Shanghai event.
This experiential event marks Burberry’s first ever media innovation on a social mobile platform.