1. The London Cycling Network is a project created by a group of MA in Service Design students at the Royal College of Art for Transport for London.
    The aim of this project is to promote cycling in London, enhancing the experience for all road users by providing information and support. It consists on a set of alternative and personalised routes for cyclists of all levels with a strong focus on safety. Supported by community and powered by users.
    The London Cycling Network it's not just a set of isolated solutions, but a whole city experience surrounding cycling and wellbeing, and the benefits are multiple:
    For the cyclists:
    Safer route alternatives for cycling that adjust to their specific needs and support through all their journey, including parking spaces, street information and resting areas.
    They would no longer be borrowing a space.
    For Transport for London:
    They would be accomplishing their purpose of promoting cycling in London without making a huge investment in money, but engaging with the local communities and boroughs, working together and making them part of that agenda.
    For the rest of the road users:
    They would be able to recognize where to find cyclists and identify their level of skills, avoiding to be surprised and enabling them to also plan safer journeys. Besides more bikes on the road means less traffic congestion.
    Finally for the community:
    Cycling areas often create a boost in the local economies, since people start shopping more locally. And in this case local shops would be part of the network, derivating traffic of people to their shops, at the same time that creates a stronger link with cyclists and neighbours.

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