A fun campaign to push the joy of driving. Using local celebrity Kris Fade, we created a series of funny webisodes of his adventures across the UAE, all sponsored by Goodyear. The YouTube channel gathered thousands of views in just a few weeks.
The unique 5-episode series, broadcast exclusively on MBC.net, was commissioned by Land Rover to celebrate the launch of the new Range Rover Evoque in the Middle East region. In a bold move away from traditional product placement, Land Rover worked with Range Rover Evoque brand ambassador and City of Life director Ali Mostafa to create a thrilling and exciting online film series in which the car is featured as a main character, with an integral role in the overall storyline.