1. L'Oreal Professional has commissioned six art/fashion films to be unveiled for the 59th Colour Trophy. These stunning films were defined by the hair brief from six of the UK's top Colourists. The concept was then harnessed by curator Ryan Lanji, adding a unique creative slant with the introduction of independent filmmakers and together they allowed each film to evolve organically into a completely unique and original work of art, whilst still keeping them considered and 'Hair•centric' The primary goal of the HAIR•CENTRIC film series is to create fashion films that revolve around the beauty of hair rather than the traditional notion of fashion garment.



    Directed By: Lewis Kyle White


    Chris Williams for RUSH Hair Salon

    Curated & Produced by: Ryan Lanji

    Executive Producer – Aicha Mckenzie


    Ryan Elliot @ Odd Boy
    Chad Martin
    Alison Williams

    Production Assistant: Jonah Sugden
    Director Of Photography: Charlie Goodger
    1st Assistant Cameraman: Benjamin Smith
    Clapper Loader: Jomar O’Meally
    Gaffer: Nick Leish
    Runner: Sophia Crompton

    Talent 1 – Nora @ M&P Models
    Talent 2 - Sophie @ Storm Models

    Make-Up Artist: Yin Lee using M.A.C. Cosmetics
    Make –Up Assistant: Nariman Pouranpir
    Stylist: Chad Martin

    Garments & Accessories By:


    Special Thanks to: Curious Science Prop House

    # vimeo.com/113037564 Uploaded 422 Plays 0 Comments
  2. Working with with illustrator and Art Director Katie Scott, we created an unique 15m x 3.5m animated wallpaper that slowly evolved over a 4 hour period. Created for Pernod Ricards' annual creative meeting on the private island of Embiez in the south of France and installed by Paris based Events agency Auditoire. The installation became a passive digital experience that functioned as a thought provoking backdrop to the schedule of creative speakers. Using 'Foley' artist Michael to create the audio effect and Lewis and myself to create the animation we were able to take Katie's illustration into an animated form, and her unique world became an animated experience.

    Animation Direction – Christopher Pearson http://www.christopherpearson.com
    Illustration / Direction – Katie Scott http://katie-scott.com/
    Hand Animation – Lewis White
    Composer and Foley Artist – Michael Floyd
    Production – Christopher Pearson Studio

    # vimeo.com/66305674 Uploaded 8,602 Plays 4 Comments
  3. Agency: Dare London
    Creatives: James Wood & Stuart Hallybone
    Account Director: Daniela Altiparmakova
    Producer: Pete Thornton

    Production Company: Stamp FIlms

    Directed by: Lewis Kyle White

    Exec Producer: Phil McCluney
    Producer: Poss Kondeatis

    DOP: Toby Howell
    Stopframe Animator: Mole Hill
    Art Director: Sam Walters & Benedict Lack
    Gaffer: Aldo Camillieri
    Spark / Camera Asst: Max Halstead
    Runner : Nick Thursby

    Previz Animation : Lewis Kyle White
    Lead After Effects Animator : Lewis Kyle White
    Main After Effects Animator : Jan Urbanowski
    Additional After Effects Animator : Jens Blank

    Post Production : Prime Focus
    Producers: Lesley Queen / Alison Quinn

    Thanks to: Clapham Road Studios

    # vimeo.com/41933310 Uploaded

Michael Floyd SOUND DESIGN

Michael Floyd

Featuring sound design by Michael Floyd, London-based sound designer and composer.

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