Motion Graphics for Schroders Wealth Managment Conference, created using the new brilliant xParticle system from Insydium. This short teaser sees the existing brand statue assets (created at Smoke and Mirrors London) brought to life in this new animation celebrating the heritage of the brand, building on it's 210 years of global success. The animation forms part of the new marketing communications and is being translated for markets across the globe.
2014. FoxSports - "The Ultimate Fighter - Season 20"
"Beauty in Strength" / Launch Spot and Toolkit.
LUMBRE has entered the octagon with its debut project for FOX Sports USA. This is the 20th season of The Ultimate Fighter and this time the victorious fighter from a field of 16 women will also be crowned champion of the new straw weight division of the UFC. LUMBRE created the concept and design from inception to execution and FOX Sports is using these ideas for the off air as well. This includes a wrap of the 42nd Street Shuttle in New York City.
We loved worked closely with the exceptional team at FOX Sports and had the pleasure of meeting them face-to-face when we flew to Las Vegas to film the fighters and coaches.
FOX SPORTS Los Angeles
EVP: Robert Gottlieb
Creative VP: Blake Danforth
SVP On-Air Promotions: Bill Battin
Director/Creative Director: Steve Lewis
Brand Director: Elizabeth Loucher
Producer: Laura Miller
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director: Adriana Campos
Account Manager: Jeff Keisel
Concept design: Carla Dasso
Art Director: José Cambariere
Design: José Cambariere, Fede Dams
Lead Animation: José Cambariere
3D Animation: José Cambariere, Mr. X, Darío Becher
Animation and composition: Dario Becher, José Cambariere, Fede Dams
Editing: Natalia Toth
Keying and Color Grading: Edi Walger
Cardboard Castle is pleased to present our latest dramatic full CG spot. This is our first collaboration with our wonderful new clients at FX. Big thanks to our representative Brett Ashy of the Ashy Agency who recently made the introduction.
We quickly got to work crafting multiple concepts for the spot. Our lead CG artist, Brian Smith, conceived the symbolic Bear and an Eagle showdown over a pile of ICBM’s -- a perfect Cold War metaphor!
Stephanie Gibbons - President Marketing & On-Air Promotions, FX Networks
John Varvi - SVP On-Air Promotions, FX networks
Steve Viola - SVP Broadcast Design, FX networks
Garrett Wagner - VP On-Air Promotions, FX networks
Albert Romero - VP Broadcast Design, FX networks
Andre Carbonari - Creative Director, Broadcast Design, FX networks
Dara Barton - Director Production, Broadcast Design, FX networks
Kelly Chang - Director of 3D, Broadcast Design, FX networks
Cooper Johnson - Creative Director
Alicia Johnson - Executive Producer
Richard Hasson - Lead Producer
Dylan Leeds - Project Lead, Lead Animator, Compositor, Sound Design
Brian Smith - Lead CG Artist, Lighting and Textures
Blain Klitzke - Designer, Lead Compositor, Flag Animation
Bayard Baudoin - Character Sculptor
Jesse Liebhart - Animation Support
Griffen Snow - Animation Support