1. The new wave of Agile is here, and guess what? It’s not coming from us! Lean Startups are effectively combining Agile methods with Customer Development practices in order to better meet the changing and uncertain needs of the market. But what about well stablished companies that already have a proven business model and identified customers? How can we achieve a similar Agility Level if our teams are already Agile but the company as a whole is not? In other words: how to reach Business Agility?

    This talk will give insights on the Customer Development cycle and how it interacts with the Agile Product Development Cycle, creating a double loop of learning. The Target Audience includes Managers, Product Owners, Scrum Masters, Agile Coaches, Agile Trainers, Agile Consultants, Product Managers, Startups.

    As main Learning Outcomes, the talk covers the problem behind forging business plans, the need to steer companies in an Agile way responding to the market and the validated learning we obtain from it, the problem on defining Product Backlogs that really reflect customer needs, how the user stories most of the time are assumptions, the need to prove assumptions right in order to obtain product-market fits, how to define MVP’s, how to prove assumptions right, the customer development cycle and a short introduction to funnels and analytics."

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Heather Edick

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