About the Work
For about 100 years, Aston Martin has been creating some of the world’s most luxurious cars, including the famous “Bond car” for the “007” film series. At the Geneva Motor Show this year, Aston Martin will be launching its latest transformation. Until now, Aston Martin has designed each of its cars around the three key brand concepts of “POWER", "BEAUTY" and "SOUL”. Now, however, they will be creating three separate cars, each of which will emphasize just one of the key brand concepts. For this show, WOW has created the concept movie that features each of these three concepts; “POWER”, “BEAUTY” and “SOUL”.