This TVC demanded many hours of brain storming to conceive the frame and compositions and to evolve copy to match the charm of these frames. The idea is to depict what the brand promises in a very elegantly eloquent manner.
Prakash Raj has got an amazing screen presence. So a TVC featuring him has to be intelligently scripted to utilise his acting skills. The USPs of the brand was visualised through a dramatic narrative by Prakash Raj.
Fort Kochi is an all-time favourite location. This advertisement, however, added glitz to the verdant, colonial landscape. The use of a classic model car is deliberate to highlight the modern feel of the attire being marketed. The landscape, setting and accessories are intelligently selected to accentuate the beauty of the product being showcased and lead to the final buildup.
The highlight of this advertisement is the presence of Mohanlal. However, the advertisement has to bring out the highlights of the product being showcased without the Model's aura taking over. The lighting and scene progression was so designed to convert the magnetism of the actor to endorse the product. Creative talents like Sujith Vaasudev have worked behind this advertisement.