Shannon Keating thinks about what constitutes an LGBTQ story constantly as the LGBT Editor at BuzzFeed. She works daily to strike the right balance between presenting stories with explainers and more background explanatory information that capture a certain part of their audience versus stories that are written directly to LGBT audiences without having to over explain. Figuring out this distinction plays a big role in Shannon's newsroom.
A must have skill set for aspiring journalists is to know a little it of everything: PR, video, marketing, and writing. Laura Feinstein, Head of Social Stories at Fusion talks about how news journalists can't just profess to be writers. You have to be willing to craft your work for various social media platform because that's what keeps your skills relevant and up-to-date.
Shannon Keating, LGBT editor at BuzzFeed talks about the importance of diverse audiences and being able to stumble upon diversity everywhere and not just in designated places. A large part of having diversity in the newsroom not only falls to having more diverse journalists, but also more diverse editors because those are the people assigning stories and tend to have the loudest voice in the room.
How do you distinguish between the narrative you receive on social media versus the narrative you get from traditional media/news outlets? Mathew Rodriguez, staff writer at Mic, talks about how traditional media frames or generally ignores certain issues in one way and how journalists like himself work to reframe "mainstream" issues in more recognizable terms for LGBTQ communities.
There is no one formula for breaking into journalism, but there are a lot of different things that you can do to get your foot in the door. Follow a bunch of different editors on twitter; write for a variety of different outlets; get editors to learn your name so that you're not just an anonymous person sending pitches or applying to positions. Participate as much as possible in programs, panels, and communities that are around your beat and build the momentum towards jumpstarting your career.