Where beats the heart of the home? Beneath the clearing smoke, secrets will be revealed. Our new venture is here!
The Franco Crea kitchen/joinery project is a conceptual tool with which to promote a broader design message: to celebrate the renewal of the artistry of joinery and to inform potential clients — both designers and private clients — that we’re available to manufacture your designs and products.
With this short film, we saw a chance to highlight some of the people and the methods involved in the manufacturing side of our design: the craftspeople and artisans who pulled this ambitious idea together. We wanted to give you a glimpse of what goes on behind the workshop doors where the artisan resides.
Our work is about beauty, accessibility, and ease of manufacture. Take it as a guarantee that we will apply the same levels of care and precision as you see in the short film to your designs when we make them.
The centrepiece of the short film, our prototype kitchen, was built in my Adelaide studio to showcase the quality and attention to detail which clients can expect when working with Franco Crea.
In keeping with my signature minimal aesthetic, the kitchen features a range of construction materials: warm American walnut; elegant Calcutta gold marble; solid satin brass accents; and a statement-island constructed entirely from Corian, a chemically inert, non-toxic, renewable and repairable material that reflects my commitment to environmental, social and economical sustainability.
The artistry is in the joinery. But, it’s also integral to the relationships between all the creative minds involved: all of you.
Adelaide furniture designer Franco Crea seized the opportunity to create the various furniture pieces for particular spaces at the iconic Adelaide Oval in South Australia, which provided a huge boost to Franco’s local and national profile.
Franco collaborated on the Adelaide Oval project with interior designer, Zoe King from Cox Architecture, and architecture studios Hames Sharley, Walter Brooke, and local supplier Estilo Commercial.
This project, completed in 2014, was a huge undertaking for Franco: manufacturing 216 tables and bar tables, and 28 ottomans and hand-turned timber stools.
The results from the collaboration were beautiful, detailed, exciting pieces which utilised new technologies.
Franco operates out of a new studio space on Pulteney Street — in the bustling centre of Adelaide, South Australia — which is always occupied by several of his pieces. This space is a magnet for foot traffic and these walk-ins have resulted in multiple sales. More exciting projects are still to come; watch this space.
Spaces included in the project:
William Magarey Room
Rick Davies Bar, Audi Stadium Club
John Halbert Room, Audi Stadium Club
Graham Cornes Deck