This is the making of the Converse 'Colors' campaign that we co-directed with Physalia. Together we developed machines that bring color to the sneakers.
We want to give special thanks to the whole team who took part in the project for their extra effort and for being so great.
Production Co.: Blacklist
Executive Producer: Adina Sales
Producer: Erik Gullstrand
Direction: Dvein & Physalia
Machines design and construction: Physalia
Assistant Director: Rubén Goldfarb
Cinematographer: Miquel Prohens
Phantom Operator: Sergi Iracheta
Camera Assistant: Helga Otero
Gaffers: Iván Rubio, Iván Romero
Art Direction: Laia Ateca
Art Direction Assistants: Sandra Marín, Paola González
Head of Production: Marga Sardà
Producer at Dvein: Anna Carretero
Producer at Physalia: Belén Palos
Production Assistant: Maria Vives
Editor: María Antón
Postproduction: Lanczos (lanczos.tv/)
H3roin is a video installation that explores the relationship between psychedelia and black magic. The piece remixes the cult film “Girl on a Motorcycle” starring 60’s pop icon Marianne Faithful into a dark neo-psychedelic reverie. It challenges the concept of the free love movement suggesting dark esoteric undercurrents that lead the generation and Marianne into a world of latent violence and dispair.