Dutch graphic designer Joost Grootens is an expert at filtering and translating complex data into visually compelling atlases with a narrative. Gestalten.tv met Grootens, who is program leader of the Master of Information Design at the Design Academy Eindhoven, during his recent two-day workshop at Gestalten Space.
In our interview he offers some insight on how books—and atlases in particular—let us reach a better understanding of the changing world we live in by stemming the flood of images and data. Very much rooted in design devoted to clarity yet not shy of taking an unconventional approach, Grootens and his team are dedicated to creating contemporary objects that offer their audience the ultimate in information experience. Watch the video.
The Alphabet 2- a horn book video experiment - is a developmental spelling - video where each character visually represents the meaning of the word itself. Playing with different techniques and materials into little and big spaces, but always focusing on Helvetica font's proportions. A collection of words in a delightful spelling-video.
Direction / Postproduction / Sound Design
Design / Animation / Set Design
Andrea Gendusa / Alessandro Novelli