The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?
Aaron Dignan walks us through how we can have the right mindset to thrive in the future: We need a purpose, a process to support it, the right people, and (most importantly) these need to combine to make products that serve a community larger than any employee or organization. Dignan shows off plenty of examples and tells us what to adopt for our own work. “When we look at the companies that are really dominating, this is what they are doing.”
About Aaron Dignan
Aaron Dignan dressed up like a superhero for 180 straight days of the first grade, which marked the beginning of his life as an iconoclast, observer, theorist, and performer. Now, as a founding partner of the digital strategy firm Undercurrent and based in New York, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Estée Lauder on their future in an increasingly technophilic world. Aaron’s first book, “Game Frame: Using Games as a Strategy for Success,” was released in 2011.
There's a lot of buzz on Kanban right now in the agile software development community. Since Scrum has become quite mainstream now, a common question is "so what is Kanban, and how does it compare to Scrum?" Let's clear up the fog. What are these things? Where do they complement each other? Are there any potential conflicts? The purpose of this session is to clarify Kanban and Scrum by comparing them, so you can figure out how these may come to use in your environment.
As the field of user experience grows and evolves, UX practitioners find themselves having to master new techniques to take on new challenges. Adaptive Path’s Jesse James Garrett takes a look at where user experience has been and where it’s going.
What separates a good design from a bad design are the decisions that the designer made.
In this hour-long video, recorded live at An Event Apart San Diego 2010, Jared Spool explores the five styles of design decisions, showing you when gut instinct produces the right results, and when designers need to look to more user-focused research.
Jared Spool (@jmspool) is the founding principal of User Interface Engineering, a leading research, training, and consulting firm specializing in website and product usability.
Jared has been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers. He spends his time working with the research teams at the company, helping clients understand how to solve their design problems, explaining to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.
He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.
An Event Apart, the design conference for people who make websites, is an intensely educational three-day learning session for passionate practitioners of standards-based design. If you care about code as well as content, usability as well as design, An Event Apart is for you.