1. The wind - you either love it or hate it. It collides, touches, embraces, heats and even freezes you. It's just there. Humankind has had a fascination with it forever - its been the subject matter of poems, films and songs. Him & Her created an homage to the wind in this experimental film. Him (Fred Flade) has always loved the wind, whereas Her (Luiza Cruz-Flade) has always hated it.

    Official Selection at London Short Film Festival 2017 (London, United Kingdom)
    Official Selection at 19th Backup Festival 2017 - Bauhaus (Weimar, Germany)
    Official Selection at Bogotá Experimental Film Festival / CineAutopsia 2017 (Colombia)
    Official Selection and Finalist at KRAF International Film Festival 2016 (Rijeka, Croatia)
    Official Selection and Finalist at Figueira Art Film Festival 2016 (Figueira da Foz, Portugal)

    Directors: Him & Her
    Producer: Luiza Cruz-Flade
    Music: Fred Flade
    Colourist: David "Luddy" Ludlam
    Sound Design: Theo Gibara
    Edit & Animation: Luiza Cruz-Flade & Fred Flade
    Production Company: Social-Début


    Special thanks to the Mill.

    # vimeo.com/157019106 Uploaded 825 Plays 0 Comments
  2. Design & Animation: Luiza Cruz-Flade
    Music: Moonlight Sonata 1st Movement - Opus 27 No.2 / Beethoven
    Voice: Amália Rodrigues (RTP - 1966)

    One day experimental project.

    I recently heard Beethoven's "Moonlight Sonata" played live at the Barbican and just had to create something from this music. What Amália Rodrigues talks about in this VO from a recording in 1966:

    "I think that people who sing,
    must be authentic.
    I feel I don’t have and will never
    have another quality.
    But this defect of being sincere and authentic,
    I have."


    # vimeo.com/144758816 Uploaded 235 Plays 0 Comments
  3. Edit / Animation / Grade: Luiza Cruz-Flade
    Concept + Text: Luiza Cruz-Flade
    Improvisation: Ekaterina Chitova
    Music: A.Taylor - Solemn T E T H Y S, Piano Sonata

    One Sunday...an unplanned and spur of the moment project - I cut out words from the newspaper and arranged them into this prose. Again unplanned my friend and actor Katya Chitova improvised it at that moment in time. We recorded the improv on my iPhone so I decided to create this moving image piece.

    And so Newspaper Prose was born - I plan to create a series of these prose over 1 week and then create 7 bespoke films. See more at social-debut.com

    # vimeo.com/136935953 Uploaded 391 Plays 0 Comments
  4. Directed and created by Luiza Cruz-Flade (7th July 2015)
    Music: Kiasmos - Swept
    Awards: Selected for "VHS MIXTAPE VOL. 1" VHS Mixtape Film Festival 2016

    "Save all your images to the Cloud" they tell me. And then what?

    Memories be they in the Cloud or in our heads - we all take so many photos documenting moments in our lives. All our yesterdays and hopefully our tomorrows. I set myself a one day project which is this. This film shows some of my yesterdays - moments in time spent with family and friends, at work, on holiday or just a moment in time where I took a photo. Are these photos better than my memory? I doubt it but every now and then - I look back at my phone and remember all those good times and smile and hope for more.

    Until tomorrow and beyond. Hopefully.

    # vimeo.com/132931905 Uploaded 175 Plays 0 Comments
  5. Memories of a roads we've travelled through France in 2005 and 2015. Personal project documenting our love of roadtrips. This film documents part of our honeymoon and holiday last year.

    Directors: Him & Her (Luiza Cruz-Flade + Fred Flade)
    Editor: Luiza Cruz-Flade + Fred Flade
    Colourist: Oisin O'Driscoll (Mill London)
    Sound Engineer: Chris Maclean (AMV BBDO)
    2D Artists: Fergal Hendrick + Raj Davsi (Mill London)
    Designer: Luiza Cruz-Flade
    Music: Nils Frahm "Hammers"
    Production Company: Social-Début

    Filmed on Canon 5D and Super 8.

    # vimeo.com/125900305 Uploaded 354 Plays 0 Comments

SOCIAL-DEBUT > Film & Design Collective

Luiza Cruz-Flade PRO

SOCIAL-DÉBUT is a collective of people who create self-initiated experimental projects across design, photography and film exploring different techniques of storytelling. Visit: social-debut.com

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