1. # vimeo.com/125095778 Uploaded 86 Plays 0 Comments
  2. # vimeo.com/80015967 Uploaded 726 Plays 0 Comments
  3. # vimeo.com/143095739 Uploaded 4 Plays 0 Comments
  4. AdGro created multi-dimensional Lysol campaign for South Asians and Chinese consumer segments. Campaign elements included existing TVC adapts and experiential assets

    # vimeo.com/73753011 Uploaded 125 Plays 0 Comments
  5. AdGro created and executed a nationwide experiential program at 22 T&T stores with product demos, educational messaging, couponing. The program was supported aggressively by T&T via displays, endcaps, flyer presence.
    Program Objectives:
    To drive trial (via education) and ongoing usage of major brands like Lysol, Air Wick among Chinese ethnic segment.
    Campaign Insight:
    Chinese consumers press the ‘restart button’ during New Year and Lantern Festival (end of Chinese New Year) ... immaculately clean and pleasant smelling home is critical in this restart to ward off evil and bring good fortune through the year.
    Creative Strategy:
    Position Lysol and Air Wick as catalysts of ‘good fortune’ for the New Year (Lantern festival) and throughout the rest of the year. Plus, drive interest and trial through communicating significant value discounts.

    # vimeo.com/72935980 Uploaded 15 Plays 0 Comments

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