AdGro created and executed a nationwide experiential program at 22 T&T stores with product demos, educational messaging, couponing. The program was supported aggressively by T&T via displays, endcaps, flyer presence.
To drive trial (via education) and ongoing usage of major brands like Lysol, Air Wick among Chinese ethnic segment.
Chinese consumers press the ‘restart button’ during New Year and Lantern Festival (end of Chinese New Year) ... immaculately clean and pleasant smelling home is critical in this restart to ward off evil and bring good fortune through the year.
Position Lysol and Air Wick as catalysts of ‘good fortune’ for the New Year (Lantern festival) and throughout the rest of the year. Plus, drive interest and trial through communicating significant value discounts.