The campaign brings to life the concept of ‘Speed Remixed’ by fusing the rebellious nature of street racing with the high energy of small sided football. The film aims to connect the two unique cultures by portraying the MercurialX boot side by side with it’s ‘supercar’ avatar. The car morphs and simulates the boots physical design features and benefits in this fast moving, coordinated tag team edit where car and shoe take turns to exhibit their shared prowess.
Art Director @ Nike Brand Design: David Chen
Creative Direction: Village Green
CGI Animation: Simon Fiedler, Bastian J. Schiffer, Martin Pajak
Additional CGI Modelling: Richard Jones, Barney Morgan, Ben Koppel
Sound Design: Resonate
3D Scan: Holger Biebrach
Music video directed for the charismatic LA-born musician Charles X for his eagerly anticipated new single entitled Can You Do It in mixed 3D/2D animation produced by Eddy and animated at Brunch Studio.
This collaboration is intended to act as a social commentary which aims to cast light on perceived societal expectations and social norms by integrating elements and people from different walks of life.
I sought to merge the typically highbrow sport of horse racing with the commonly misrepresented “mean streets” of Pacoima, the proud birthplace of Charles X, to challenge any stereotypes or preconceptions of race and social class which may exist in modern day society.
I wanted to communicate Charles’ intended message via the lens of an artificial world in my own style of animation.
"Can You Do It" is now available on Charles X's new album, "Sounds of the Yesteryear":
♱ Spotify https://play.spotify.com/album/44kOuu...
♱ Deezer http://www.deezer.com/album/12461860
♱ Youtube https://www.youtube.com/playlist?list...
♱ iTunes https://itunes.apple.com/fr/album/sou...
♱ Physical store Cd / Lp http://alterk.bigcartel.com
See more about Charles X on Facebook: https://www.facebook.com/charlesxfanpage/
Management: Tentacule Records
Lyrics: Charles X
Director: Quentin Baillieux
Production : http://www.Eddy.tv
Co-producers : Les Androids Associés (previz)
Executive Producer : Corry Van Rhijn
Producer : Julie Bellemare
Animation studio : Brunch
Post Production : Nightshift
Storyboard : Noé Lecombre
Character design : Wandrille Maunoury
Typography : Pierre-Alban Kientz
Modeling : David Arnould, Clement Lauricella, Valentin Samuel, Théo Dusapin
Set up : Adrien Gentil, Maxime Cozick
Animation 2D : Michael Bataille, Tristan Poulain, Amélie Maurice
Motion Design : Almir NagoAnimation 3D : Axel Digois, Aline Hananel, Johann Le Pouder,Rendering : Candice Theuillon, Remi Julien, Mathieu Maurel, Jean-Charles Kerninon
Previs Artists : Les Androids Associés - Volcy Gallois-Montbrun, Tristan Laville, Guillaume Robert, Henri Zaitoun
Editor : Benjamin Massoubre
Color grading : Gabriel PorierColor grading consultant : Luis Arteaga
Stagiaires développement : Arthur Chaumay, Leïla Courtillon
Thanks to: Nicolas de Rosanbo, Jean-François Bourrel, Mathieu Hue, Julien Desplanques, Nolwenn Hajo, Franck Duchene, Charles-Philippe Bowles, Celine Vanlint, Moses Yohannes, Raphaelle Tinland, Olivier Rigout, Laura Rouvellat, Nicolas Guibert.
First, the soundtrack was composed according along the theme "Life". Nobumichi Asai and Shingo Abe was inspired by the music and then made face mapping work. Aya Sato designed choreography. TOKYO completed the project by making the video work.
The music brought Asai the image of “the radioactive.” The destructive force of the radioactive could cause “death,” “suffering,” and “sorrow.” And “prayers” could overcome them. These subjects infuse AYABAMBI’s powerful performance. Their performance crushes and conquer black tears, skulls and the Heart Sutra. We built up the concept during the production and Abe designed animation for face mapping.
There was a big challenge in technical aspects. We realized the new mapping system that allows us to follow intense performances by using the latest 1,000 fps projector, DynaFlash(*1) and a super speed sensor. It is very new and it had not been done before. Projected images become part of their skin and they transform their faces.
At the beginning of our development, there was an issue, AYABAMBI would loose freedom of performances if we accelerated the tracking speed. Asai, Yoshimura (WOW), Lecturer Watanabe and Teshima (EXVISION) explored how we could keep the tracking speed securing the freedom of performances, taking three months of trial and error to reduce a few milliseconds. And we finally developed this system(*2).
*1 “DynaFlash” is developed jointly by Ishikawa Watanabe Laboratory, the University of Tokyo and is commercialized by Tokyo Electron Device Limited.
*2 For tracking hands, we use the dynamic projection mapping technology developed by Ishikawa Watanabe Laboratory, the University of Tokyo. For tracking faces, we use the face mapping technology developed by the visual design studio, WOW inc.