There are three primary fears creatives, like artist, illustrator, and author Christoph Niemann, face: the fear of not being good enough, the fear that our work will be irrelevant, and the fear of running out of ideas. Niemann explains how these fears are very real, but that there are solutions we can apply to each.
As creatives, we're often put to the test of makin tough decisions and sacrifices for our work. However, according to Yuko, our biggest decision needs to happen at the beginning of our career asking ourselves: "What kind of artist do [we] want to be?" and having a clear picture of what that looks like.
In this talk, Yuko distills insights from her own personal story of being fired just days before her 99U appearance, gives advice on learning to say no, her thoughts on personal work, and tying it all back to the reality that while we might not win every job or shine on every project, sometimes it's for the best.
About Yuko Shimizo
Yuko Shimizu is an award-winning Japanese illustrator based in New York. Her work has appeared on the pages of the New York Times, TIME, and Newsweek, on the covers of DC Comics, Penguin, Abrams and Random House books, on the Gap and Nike T-shirts, and on Pepsi cans.
Her monograph Living with Yuko Shimizu will be published this spring. A Wild Swan, her collaboration with Pulitzer-winning author Michael Cunningham, came out in 2015. She was chosen as Newsweek Japan's "100 Japanese People World Respects" in 2009.
Jason Fried is the Founder and CEO of Basecamp, a privately-held, Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.
Prior to shifting its focus solely to Basecamp, the company was known as 37Signals and was responsible for launching a range of products including Highrise, Backpack, and Campfire. 37Signals also developed and open-sourced the Ruby on Rails programming framework. The company's weblog, Signal vs. Noise, is read by over 100,000 people every day.
Jason believes there is real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of Basecamp's products.