This TV spot was developed to encourage parents to "stay in their kids' corner" and to never stop fighting to protect them from the dangers of risky behaviors like drugs, alcohol and teen sex. Filmed at the US Olympic Training Center.
This TV spot is a parody of a Monster.com SuperBowl ad. The concept is to have some fun with kids proudly claiming they aspire to some pretty undesirable accomplishments when they become a teenager. The message is to teens, challenging them to strive for something better than the fallout of poor life choices.
This TV spot was developed to help teens recognize that denial about their risky behavior is likely to come back to haunt them. Our client wanted to address sex, drugs, drinking and cutting and remind teens that the choices you make do matter.
Our client wanted to promote a series of free marriage workshops they were hosting. We had a limited budget and actual conference attendees as talent, so we came up with a creative way to eliminate their need for delivering lines. Transit ads on busses around Denver are also running at the same time as the TV spot.