The DMC Initiative developed this series of IDs for Australian Television Channel, FOX CLASSICS.
FOX CLASSICS showcases classic films, and the ID series was designed to take viewers on a guessing game journey through the world of classic cinema. Each spot sticks to the channel brand with the aim of guiding the channel into a new phase of sophistication.
Each ID interprets a series of films, merging them together through iconic design and audio.
2012 PromaxBDA ANZ GOLD Awards
- Most Outstanding Promo of the Year
- Best Television Image Campaign
- Best Television Image Promo
- Best On-Air Branding Design
- Best CG Animation
- Best Design Without Footage
- Best Promo Not Using Program Footage
2012 PromaxBDA ANZ SILVER
- Best On-Air Ident Design (Out of House)
- Most Outstanding Design in Promotion
2012 PromaxBDA World GOLD – Best Television Branding/Image
2012 PromaxBDA World SILVER- Best Design
2012 PromaxBDA World BRONZE – Best Television Branding/Image Campaign
2012 Astra Industry Awards - Most Outstanding Channel Image Spot
Inclusion in STASH 89, Featured on Motionographer, Computer Arts Magazine
CLIENT: FOX CLASSICS
Channel Creative Director: Uriah Blair
Designed, Directed and Animated by The DMC Initiative
Audio Design & Composition: Mark Brandis @ ism studios
Tv channel ident for Focus.
Channel rebrand made by Alkanoids.
Client Discovery Italia
Supervisor Chiara Cerutti, Silvia Morganti
Executive Producer Raffaella Roccella
Creative Director Tai Yuh Kuo
Art Director Valerio Bosi
Designer Mario Ruggiero
Sound Designer Carlos Zarattini