IBM's Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.
This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.
[This video is now "debranded" due to the fact that the brand who originally gave us the brief don't want to be associated with it]
Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom.
Beatriz Areilza http://www.bareilza.com
Gustaf Engström http://www.gustafengstrom.se
Juliana Oliveira Silva http://www.cargocollective.com/julianasilva
Lucas Lima http://www.luklima.com
Marcus Wallander http://www.lorem-ipsum.se
Coach during the project: Thomas Larsson at B-Reel (Stockholm)
Music: Bonobo - Kiara
Shot with a RED ONE camera at 120fps in december 2010.
Camera provided by: Ljud & Bildmedia, http://www.ljud-bildmedia.se
Green screen: Pump Station Studio, http://www.pumpstation.se