Leo Burnett’s Global Chief Creative Officer Mark Tutssel describes the doing culture of the 1Q15 GPC's host, the Zurich agency, where Chief Executive Officer Andy Staheli leads in tandem with Executive Creative Director Axel Eckstein to, “work with our hands, our heads and our hearts.”
Chicago’s in focus as Global Chief Creative Officer Mark Tutssel, Global Chief Executive Officer Tom Bernardin and top creative leaders from around the global network discuss the agency’s work for the Art Institute of Chicago, Fifth Third Bank, Allstate, P&G Secret, McDonald’s and Esurance.
Global Chief Creative Officer Mark Tutssel, Global Chief Executive Officer Tom Bernardin and top creative leaders from around the global network, discuss the five pieces of work from Beirut, Istanbul, London, Madrid and Oslo that received the highest rating prestigious 8 Ball rating at the first quarter GPC in Zurich. Check out more videos from the 1Q15 GPC (1Q15 GPC Zurich) and learn more about the GPC here (vimeo.com/51142749).
At the 1Q15 GPC, top Leo Burnett creatives from around the globe discussed where they find their creative inspiration. From hobbies including running, cooking and reading, to going under cover to really understand their target audience, they essentially find it everywhere. In the video, hear from: Emrah Akay, creative director, Instabul; Oktar Atin, creative director, Istanbul; Fernando Bellotti, regional chief creative officer and president, Argentina; Alessandro Bernardo, executive creative director, Sao Paulo; Razvan Capanescu, chief creative officer, Bucharest; Axel Eckstein, executive creative director, Zurich; Christopher Jones, creative director, Milan; Bechara Mouzannar, chief creative officer, MENA; and Bendik Romstad, copywriter and founder, Oslo.
Global Chief Executive Officer Tom Bernardin and Global Chief Creative Officer Mark Tutssel discuss their charge to the global network for 2015, their vision for Creativity Without Borders and the importance of the GPC.