As the official airline of the LPGA, ANA needed a way to promote their sponsorship of the tour while also introducing American audiences to the unique advantages of flying ANA business class. The solution? Three motion spots that are as one-of-a-kind as the airline itself.
Dave Snyder, Executive Creative Director
Jonathan Kim, Creative Director and Designer
Michael Kuzmich, Animator
Bruno Ferrari, Animator
Chris Anderson, Animator and Designer
Willie Russell, Animator
Erica Hu, Animator
Wesley Slover, Composer
Justin Earley, Copywriter
Saya Sugimura, Designer
Emily Sheskin, Editor
JP Bouchet, Producer
Jillian Likens, Studio Producer
Jason Glassman, Program Director
Alex Krawitz, VP Content Development
Benny Campa, Creative Director
Amy Bradshaw, Sr Program Manager
Sound Lounge, Audio Mix
Aesthetic Integration (AI) is the world leader in applying formal verification to financial markets, however, to fully grasp how revolutionary that is, there’s a lot to know about the current state of financial markets and the regulatory difficulties inherent in something so complex.
We were approached by AI to create an introductory film that would bring audiences up to speed on (1) the current state of the algorithms underlying the global financial infrastructure, (2) how they're important but problematic, (3) what Formal Verification is and therefore (4) how Imandra is so valuable as a tool to create safety, fairness, and stability in such a tumultuous system.
Communicating these ideas to audiences who have no financial/maths background, as well as those who have a great depth of knowledge in the field was a huge challenge. With enough coffee and tacos to feed a small army, we set out on a 2-person and 3-month journey of research, direction, design, and animation.