What started out as a simple type animation for a friend's show reel quickly ballooned into a larger exercise in self-imposed simplicity to communicate a set of core values.
As our main constraint all art had to be composed of consistently weighted strokes. This major limitation actually freed up the utilization of several techniques ranging from path offset morphs to frame-by-frame animation.
YouLocal is a mobile app that helps you find cool things, people and places around you. It’s a social app that is ACTUALLY social.
Our work for the promotional video was 360 degrees. Working closely with the design team of the app we brought the video to life – from concept and script, to graphics, animation and sound, we made sure every piece of the puzzle fell straight into its place.