You may not have heard of Jonathan Hoefler or Tobias Frere-Jones but you've seen their work. Before their recent split, they collectively ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States.
Font Men, gives a peek behind the curtain into the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.
Presented by AIGA to celebrate H+FJ's 2013 AIGA Medal, with additional support from the National Endowment for the Arts
Directed & Produced by: Dress Code
Cinematography by: Andre Andreev
Edited by: Dan Covert
Music & Sound by: YouTooCanWoo
Animation/Design: Evan Anthony, John Custer, Joe Donaldson, Emil Bang Lyngbo, Josh Parker, Eddie Song
Principal Cast: Jonathan Hoefler, Tobias Frere-Jones
Blue Chalk worked with National Geographic Creative photographer and North Face athlete Cory Richards to create a promotional piece to demonstrate the scope of his work and the passion and athleticism that accompanies him in the field. A Tribute to Discomfort brings the viewer through Cory’s stunning work, his unique sense of humor, and his quest to create photographs that relate a common humanity.
Original Still Photography: Cory Richards/National Geographic Creative
Co-Director, Producer: Catherine Yrisarri
Co-Director, DP, Editor: Rob Finch
Assistant Camera: Jamie Francis
Original Music: Elizabeth Lim
Sound Design: Chip Sloan, Digital One
Additional Footage: Keith Ladzinski, 3 Strings Productions
Conrad Milster, Pratt Institute’s chief engineer, has worked in the Brooklyn power plant nearly his entire adult life. Starting as a mechanic in 1958, he later became one of only four chief engineers in the plant’s 127-year history, taking over the official duties in 1965. He’s been there ever since.
For the last six decades, Milster (now 79 years old) has lovingly maintained the nineteenth century steam engines that provide heat and hot water to Pratt’s campus. “We have our hands full,” says Milster. “If the plant stops in the winter, Pratt stops.”
In addition, Conrad is the person behind the infamous “Pratt Cats,” responsible for the 12-14 felines that wander the campus and call the steam plant home.
An important figure in Pratt’s history, Milster has extended his impact on the Pratt community through a generous gift—the Phyllis and Conrad Milster Endowed Scholarship—that provides scholarships in perpetuity to students in Pratt’s Industrial Design program. The scholarship is named for Milster and his late wife, Phyllis, who passed away in 2011.
Filmed by Dustin Cohen, Autumn Eakin, and Christine Ng. Edited by Saela Davis. Coloring by Daniel Silverman at MPC. Sound Editing/Re-Recording by Chris Foster. And special thanks to Greencard Pictures, MergeLeft Reps, and Pratt Institute.