Rocket Fuel's Marketing That Learns™ presents,  "Meet The Millers"

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Rocket Fuel's Marketing That Learns™ presents, "Meet The Millers"

Rocket Fuel Inc.

To show Rocket Fuel’s Programmatic Marketing Platform in action, we’ve called upon our featured fictitious family, “The Millers.” While they all live under the same roof, each Miller is a unique consumer with unique habits, drawn to different customer…


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To show Rocket Fuel’s Programmatic Marketing Platform in action, we’ve called upon our featured fictitious family, “The Millers.” While they all live under the same roof, each Miller is a unique consumer with unique habits, drawn to different customer experiences. Throughout this guide, we’ve outlined several hypothetical scenarios in which marketers with different goals can use Rocket Fuel to guide the different consumers toward conversions in unique ways. Each scenario calls upon different components of the platform, which—when working in unison—connect, consumers with the products and services tailored to their interests in a significant and appealing way.

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