IBM's Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.
This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.
Life is transparent, warm and swirls randomly like a soft light. And it constantly changes...
Life illuminates itself and then it begins to illuminates a new life.
A sprouted mass of innumerable lights become a flow before long, and then become the part of the life-throb of ages.
That ties life, this moment now.
Director : Daihei Shibata
Piano : Naomi Yaguchi
Music : Debussy "clair de lune"
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