1. This consists of snippets of various commercials and features I've worked on. Full versions of some of these are uploaded for you to view with more information specific to each video

    Uploaded 2 Plays 0 Comments
  2. Agency BMF approached Cutting Edge to produce, direct and deliver post production for Meat and Livestock’s (MLA) Beefgiving Season promotion. Unsupported by paid advertising spots and launched exclusively via youtube, the campaign has shown what heat can be generated solely via social media.
    Client: Meat and Livestock Australia
Creative
    Director: Carlos Alija & Laura Sampredo

    Copywriter: Tim Smith

    Art Director: Simon Koay
    
Lead Content Producer: Whitney Hawthorne
    Director & VFX Supervisor: Ron Roberts
Executive
    Producer: Sharon Pearson

    Live Action & VFX Producer: Carolien Foley

    # vimeo.com/112597868 Uploaded 11 Plays 0 Comments
  3. Featuring iconic music producer Pharrell Williams, the brief was to design a ‘Pure’ world representing the artist’s creative process within a stripped back, industrial milieu.
    The timeframe from initial sketch to concept approval was tight. Following a shoot in LA, the turnaround from rushes to initial 60 sec output was just two weeks.
    AEAF Award 2012 - Commercial VFX finalist 

    APDG Award 2012 - VFX finalist 

    APDG Award 2012 - Design on an Advertisement
    finalist
QANTM Create Award - Motion finalist
    Agency: Leo Burnett Sydney

    Executive Creative Director Andy DiLallo 

    Creative Director: Tim Green
    
Art Director Chris Moreira 

    Copywriter Mark Schoeller 

    Head of Client Services: Peter Bosilkovski
    
Agency Producers: Rita Gagliardi & Tim Denton
    Production Company: Curious Film

    Director: Darryl Ward

    DOP: Christophe Lanzenberg

    Producer: Tara Riddell

    Executive Producer: Peter Grasse

    Editor: Patrick Fileti
    
VFX Supervisor: Ron Roberts


    # vimeo.com/112597869 Uploaded 44 Plays 0 Comments
  4. Client: Reckitt Benckiser
Agency: Havas Worldwide Australia

    Executive Creative Director: Steve Coll 
Creative
    Group Head : Stuart Turner 

    Senior Art Director: Seamus Higgins
    
Agency Producer : Ros Payne
    Production company: Filmgraphics Entertainment
    
Director: David Denneen and Adam Blaiklock
    VFX Supervisor: Ron Roberts
    
VFX Producer: Simone Clow

    Lead Animator: Andrew Kimberley
    
Lighting: Rodrigo Guimaraes

    Compositors: Genevieve Serna and Oscar Knott

    Bubble simulation: Elliot Goodman
    
Modelling: Khiem Hyunh.

    # vimeo.com/112600230 Uploaded 40 Plays 0 Comments
  5. Client: Reckitt Benckiser

    Agency: Havas Worldwide
 Australia
    Creative Group Head: Stuart Turner
    Senior Art Director: Seamus Higgins

    Agency Producer : Ros Payne

    Production company: Filmgraphics
 Entertainment
    Directors: David Denneen and Adam Blaiklock
    VFX Supervisor: Ron Roberts

    Lead Animator: Andrew Kimberley

    Lighting: Rodrigo Guimaraes
    Compositors: Genevieve Serna and Oscar Knott

    Bubble simulation: Elliot Goodman

    Modelling: Khiem Hyunh
    VFX Producer: Simone Clow

    # vimeo.com/112600231 Uploaded 34 Plays 0 Comments

Ron Roberts VFX

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