1. The goal of running a card sorting activity is to gather insight from actual website users and subject matter experts in order to create a user-centered taxonomy. A user-centered taxonomy is recommended because it makes the most sense to the user, therefore it creates a better navigation structure overall. The results of a better navigation structure are higher conversion rates, less time to find products, and an overall happier user. This process provides insight into:
    - Terminology (how people label things)
    - Relationships (how people organize things)
    - Categories (how people group things and their names)

    What will I be doing?
    You will be sorting topics (left), written on “cards”, into logical groupings. When creating these groupings, you will have the option to:
    - Use group names provided to you in the test
    - Create a new group nam

    # vimeo.com/130320526 Uploaded 20 Plays 0 Comments
  2. The goal of running a card sorting activity is to gather insight from actual website users and subject matter experts in order to create a user-centered taxonomy. A user-centered taxonomy is recommended because it makes the most sense to the user, therefore it creates a better navigation structure overall. The results of a better navigation structure are higher conversion rates, less time to find products, and an overall happier user. This process provides insight into:

    - Terminology (how people label things)
    - Relationships (how people organize things)
    - Categories (how people group things and their names)

    What will I be doing?
    You will be sorting topics (left), written on “cards”, into logical groupings. When creating these groupings, you will have the option to create and name groups.

    # vimeo.com/128880947 Uploaded 43 Plays 0 Comments

UX Testing

Melissa Schaff

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