A few years back, Steve Weatherbee and I were retained by the Micromachine Division of a engineering firm to shoot an overview of an amazing new technology that enabled you to build micro-sized optical switches for fiber-optic circuits. It was a very technical story, and our job was produce a short and easy-to-understand overview of this remarkable achievement.
We shot for one day at the company's Cambridge facility in Massachusetts, and a half a day in California at a partner's facility. Envisioning the need for animated graphics to illustrate process, we shot the interviews against a green screen background and added the animations in post. This is the first :49 seconds of a two-minute piece.
We produced this video for a client to promote a specialized trade show occurring world-wide in 21 cities.
The video was designed to quickly summarize the features and benefits to prospective attendees.
Our client aggressively distributed this video through the internet via their own web sites, engineering portal web sites, Facebook, Twitter, YouTube, e-newletters, and e-mail blasts to interested parties.
This presentation about an innovative WSN is in use as social media to quickly demonstrate a complete ISM band network. Capturing a presentation by an expert at a trade show, particularly by an expert who would normally be hard to schedule, is an excellent way to leverage corporate knowledge for marketing purposes.
This is an example of how we can create immediacy and interest by converting a live trade show presentation into "breaking news" for distribution as social media. This ran on our clients site, as well as YouTube and select industrial portals.