1. As in the Mandarin Chinese example above, we used the same process to edit this Japanese presentation. Because of the way Japanese sentences are grammatically arranged, it is even easier than Japanese.

    It is very important, however, to have a native language speaker at the taping listening attentively. In many cases, the presenter will not hear his or her own mistakes, and believe the take was good.

    # vimeo.com/21929886 Uploaded
  2. Corporate employees who are both knowledgeable and confident in front of a camera can make excellent company spokespersons.

    Jeannie here, is a great example.

    We try to always provide out talent with a teleprompter and training before each taping session.

    If the presenter practices his or her presentation in front of a mirror several times during the week before taping as we suggest, the results can be very compelling.

    # vimeo.com/29406282 Uploaded
  3. In this product overview video, we really extended the value of existing graphics and stock photography,

    The presentation remains engaging through the use of movement and transitions.

    Viewers of internet programming are impatient. They expect quick and succinct delivery of information. Accordingly, note that we placed less important information, such as who the presenter is, at the end of the video.

    # vimeo.com/38699178 Uploaded
  4. This is an example of how we can create immediacy and interest by converting a live trade show presentation into "breaking news" for distribution as social media. This ran on our clients site, as well as YouTube and select industrial portals.

    # vimeo.com/40477014 Uploaded
  5. This video, made for a major semiconductor company, illustrates our philosophy when designing a video presentation for social media. Lead with your offer. Our study of the viewing behaviors based on the analytics for scores of videos that we have produced for Social Media distribution proves that viewers want to know in the first 10 seconds whether the video is going to provide the information they are looking for. If you don't present a succinct reason to watch the video in the first 10 seconds. The viewer will abandon the video.

    Moral: Lead with your offer.

    # vimeo.com/41944276 Uploaded

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Barry O'Brien PRO

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