1. In this webinar, Townsquared member Bobby Weinberger, owner of Robert K. Weinberger Law PLLC, talks about some of the most important legal concepts small business owners should know about, as well as how to avoid common pitfalls.

    # vimeo.com/138656303 Uploaded
  2. In this webinar, Jason White (DragonSearch) covered often missed optimizations that can help businesses do a better job being found in search. From sitemaps to social media, Google Business profiles to Schema markups, this session is geared to offer something for all levels. Participants will glean actionable advice on how to turn weakness into opportunity, improving the SEO value of the websites they own and manage.

    # vimeo.com/136175985 Uploaded
  3. The way your store is arranged can drastically affect your sales, flow of people traffic, and the comfort and experience of customers. For store owners, understanding what makes a business easy to navigate and enjoyable to shop in, isn't always second nature, but retailers from Oakland and San Francisco gathered at Downtown Oakland Townsquared member SoleSpace to meet, mingle, and learn about techniques from designer and Noe Valley member Caroline Day's presentation: Alluring Shop Layout.

    Read the notes at http://www.slideshare.net/Townsquared/alluring-shop-layout
    Read more at http://blog.townsqd.com/blog/2015/7/29/alluring-shop-layout

    Learn more about Caroline Day at http://www.carolineday.com

    # vimeo.com/134671508 Uploaded
  4. Social Media is a great avenue for your business to connect with customers, provide value, establish trust, and build long lasting relationships. As a business owner, it can also seem unwieldy and intimidating. Join Townsquared and Nicole Kroese of Likeable Local for an online presentation that will guide you through how to get started on social media and deliver your supporters awesome value.

    By watching this presentation, you'll leave with the knowledge to:
    - Understand why social media marketing is important for your business
    - Determine why customers follow you on social and how to get them to engage
    - Create a strategic social strategy that fits into your schedule
    - Start learning about social advertising and social customer service

    # vimeo.com/134358729 Uploaded
  5. Google Analytics is the best way to get insights into your website traffic. It measures increases over time, where people are coming from, and what they're doing. It may seem scary, but I guarantee you'll quickly become obsessed with it, checking multiple times a day. Business owners check their sales and check their books, but it's even easier to check your website! Learn how with Google Analytics.

    Watching this recording will leave you with the knowledge to:
    - Install Google Analytics on your business website
    - Understand the story that data tells about your website visitors
    - Leverage visit information to turn visitors into customers

    About the Presenter:
    Ben Childs is the president of Digital Reach Agency, a digital marketing company that focuses on Search Engine Marketing and Optimization. He's spoke at a variety of conferences on Local Search, most recently at the Bar and Nightclub Show in Las Vegas. He has years of experience working with local small businesses, and his first client was a small scrapbooking store in Bethesda, Maryland.

    # vimeo.com/129273840 Uploaded

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