Project: Gucci Hallucination
Client: The Line Animation / Gucci
Music & Sound Design: Box Of Toys Audio
Gucci share their creative vision through a series of surreal animated paintings by acclaimed artist Ignasi Monreal and The Line Animation studio. The animations make up part of a larger campaign shared via social media, above the line and print.
Our aim was to ground and accentuate the outlandish scenarios with ambient sound design. Neither proclaiming to be positive or negative, the sound conveys a sense of the uncanny and leaves the audience with nothing but their own interpretations.
For the launch of 5 classic shoes in perhaps the most classic colourway there is, we unlocked the gradient tool and blasted our screens with ramped colours. Then. We bubbled, we distorted, we deconstructed, ripped, pulled, peeled and revealed the shoes to their pure white on white on whiteness.