For this video, our client asked to explain and explore all of the awesome benefits of the Partner Platform for web developers in a way that's fun and compelling. Once we hammered down their messaging, we got to work dreaming up a killer concept for their video. Inspired by the Platform's mix of technology and creativity, we decided to use a hand-drawn visual style, combined with scribbles and bleeps, to capture their story perfectly.
Animated video production by http://explainify.com.
Adobe's challenge to create a video introducing their marketplace for CMO's came with two challenges. It had to be conceptually creative, beautifully executed and informative (after all this is the company that created Photoshop, Illustrator and Premiere - among others). Secondly, it had to be done in a week. We love these challenges and they loved the end product.