Find X, OPPO's latest flagship phone, which is by far my favorite, with almost a full screen, which keeps the camera inside to make it look as simple as possible. It's my honor to making the Commerical for this new phone, and hope it can reflect the extraordinary quality of the phone
Finding myself -- I've been stuck in a creative Rut in early of this year. So this time I forced myself to take a step, to try something I had never done before, to stop being cheerful music, and pop motion. but expressing an emotion, an atmosphere, in a more cinematic language. And try to inject this style into a business project. In the process of making mistakes and asking for help, thanks to Mark Chang for teaching me some of Marvelous designer's knowledge, asking Zaoeyo for a lot of experience with the scene, and with Renderbus's farm support, and ECHOIC's awesome music&sound design, and even helping me modify the script to make it sound more English, eventually making such an attempt possible. I also appreciate the trust my clients have given me in the creative process so that I can devote most of my energy to the creation. hope you like it!
Every now and then Nike turns a tide in footwear and releases a pair of shoes that completely rethinks what a performance shoe could be. That happened this year. Three times. The Kobe X Elite, The LeBron 12 Elite, and The KD7 Elite are each completely different thoughts on what a basketball shoe should be, but each maintains an impeccable amount of refinement in design and technology. And it was our pleasure to elevate each of those in separate motion pieces that illuminate their design.
The shoe’s are hero, elevated on a prismatic plinth in an atmospheric setting. As we explore every angle of the shoes, every detail, we highlight the inner technology with sweeping lights. These are as much a work of art as they are a performance driven shoe.
This is an abridged version of a promotional film, launching the new Spyder F3.
I directed the animation segment of the spot, teaming up with Wondros Films director, Shane Valdes, who handled the live-action intro and outro.
AGENCY: The Escape Pod
LIVE ACTION DIRECTOR: Shane Valdes, Wondros Films
CG DIRECTOR: Adam Swaab
POST: Wolf & Crow
CREATIVE DIRECTOR: Adam Swaab
MANAGING DIRECTOR: Kevin Shapiro
EXECUTIVE PRODUCER: Eric McCasline
POST PRODUCER: Matt Olson
POST COORDINATOR: Cole Darby
CG SUPERVISOR: Matt Berenty
TECHNICAL DIRECTOR: Henry Foster
FX: John Kent, Rich Tepavchevich
ANIMATION: Julien Loth
MODELING: Phina Kahng, Joe Grossman
LIGHTING/RENDERING: Richard Daniels
COMPOSITING: Chad Howitt, Krystal Chinn
FLAME: Brandon Sanders
MOTION GRAPHICS: Kevin Stein
This is a 100% CGI spec spot I designed and directed as a showcase of my work and the studio I used to work for, Radium/ReelFX. A labor of love, it has appeared in numerous publications, including Motionographer, was chosen as "Best of 2010" on Stash Magazine, and was a Top 10 finalist for the 2010 AICP show.