1. Find X, OPPO's latest flagship phone, which is by far my favorite, with almost a full screen, which keeps the camera inside to make it look as simple as possible. It's my honor to making the Commerical for this new phone, and hope it can reflect the extraordinary quality of the phone

    Finding myself -- I've been stuck in a creative Rut in early of this year. So this time I forced myself to take a step, to try something I had never done before, to stop being cheerful music, and pop motion. but expressing an emotion, an atmosphere, in a more cinematic language. And try to inject this style into a business project. In the process of making mistakes and asking for help, thanks to Mark Chang for teaching me some of Marvelous designer's knowledge, asking Zaoeyo for a lot of experience with the scene, and with Renderbus's farm support, and ECHOIC's awesome music&sound design, and even helping me modify the script to make it sound more English, eventually making such an attempt possible. I also appreciate the trust my clients have given me in the creative process so that I can devote most of my energy to the creation. hope you like it!

    Software used:
    Cinema 4D ,Adobe CC,Octane render,Marvelous Designer,mixamo.com

    Credit:

    Client:OPPO
    Planning:祖彬

    Creation and direction by SOMEI DESIGN

    Solo production by Somei
    character design :Mark Chang

    Sound Design&music by : Echoic

    # vimeo.com/276239525 Uploaded 29.8K Plays 48 Comments
  2. Every now and then Nike turns a tide in footwear and releases a pair of shoes that completely rethinks what a performance shoe could be. That happened this year. Three times. The Kobe X Elite, The LeBron 12 Elite, and The KD7 Elite are each completely different thoughts on what a basketball shoe should be, but each maintains an impeccable amount of refinement in design and technology. And it was our pleasure to elevate each of those in separate motion pieces that illuminate their design.

    The shoe’s are hero, elevated on a prismatic plinth in an atmospheric setting. As we explore every angle of the shoes, every detail, we highlight the inner technology with sweeping lights. These are as much a work of art as they are a performance driven shoe.

    # vimeo.com/127199879 Uploaded 2,498 Plays 0 Comments
  3. This is an abridged version of a promotional film, launching the new Spyder F3.

    I directed the animation segment of the spot, teaming up with Wondros Films director, Shane Valdes, who handled the live-action intro and outro.

    CLIENT: Can-Am

    AGENCY: The Escape Pod

    LIVE ACTION DIRECTOR: Shane Valdes, Wondros Films

    CG DIRECTOR: Adam Swaab

    POST: Wolf & Crow

    CREATIVE DIRECTOR: Adam Swaab

    MANAGING DIRECTOR: Kevin Shapiro

    EXECUTIVE PRODUCER: Eric McCasline
    
POST PRODUCER: Matt Olson

    POST COORDINATOR: Cole Darby

    CG SUPERVISOR: Matt Berenty

    TECHNICAL DIRECTOR: Henry Foster

    FX: John Kent, Rich Tepavchevich

    ANIMATION: Julien Loth

    MODELING: Phina Kahng, Joe Grossman
    
LIGHTING/RENDERING: Richard Daniels

    COMPOSITING: Chad Howitt, Krystal Chinn

    FLAME: Brandon Sanders

    MOTION GRAPHICS: Kevin Stein

    # vimeo.com/109346596 Uploaded 13.1K Plays 8 Comments
  4. CREDITS

    Client: Huawei
    Producer: Asterisk Media
    3D Rendering and Animation: Jeff Briant, Casey Latiolais
    Sound Design and Music: Jeff Moberg

    # vimeo.com/130759597 Uploaded 1,567 Plays 0 Comments
  5. This is a 100% CGI spec spot I designed and directed as a showcase of my work and the studio I used to work for, Radium/ReelFX. A labor of love, it has appeared in numerous publications, including Motionographer, was chosen as "Best of 2010" on Stash Magazine, and was a Top 10 finalist for the 2010 AICP show.

    # vimeo.com/18443882 Uploaded 13.3K Plays 10 Comments

product rendering

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