This TV commercial is advertising for the nursing team at the Mission Hospital. Mission Hospital has been healing Orange County area residents from their 500-bed Mission Viejo facility for over 30 years. When they decided to make a dramatic shift in their strategic platform and endeavor to become “the most diagnostically advanced hospital in the world,” they turned to long-term collaborator, Johnson Gray. Having spent the previous several years working hand-in-hand with Mission Hospital to build and maintain a consistent, relevant and memorable brand for the Orange County market, our team led the charge to develop a bold new brand positioning that would compliment and advance this bold vision. An evolutionary brand campaign followed that coalesced the two main brand messages of advanced technology and personalization: “Advanced care. Advanced caring.”

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Mission Hospital Branding

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30 sec TV spots and PSAs

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