sbe plans to transform the Sahara, into a modern, luxury lifestyle property, SLS Las Vegas Hotel & Casino. sbe turned to MBLM to create a video that would showcase the shifting tides—the change from one legacy to the next—paying homage to the old Vegas while making room for a bold new vision for the future.
MBLM created a video that balanced the old and new. Through a unique combination of CGI rendering and moving montage, MBLM takes viewers on a high-energy tour of the new property, from bustling restaurants and slot machines to a lively daytime pool party and late into the nightlife scene. This video showcases the CG scenes featured in the final video.
MBLM, a longtime Endeavor supporter, gathered their partners from around the international network to spend a day thinking about how to utilize the brand to achieve weHostels’ business ambition and focus their efforts. The session yielded multiple, innovative ideas on how best to reinforce and broaden the unique value proposition (wetravellers.com) as well as identify activation strategies that will increase awareness for the brand. One of these led to this video (wehostels.com/dreamtrip) that gives voice to the members of this unique community and expresses one of its core benefits.
WeHostels makes it easy to find and book value accommodations around the world and to connect with other travelers using your mobile device. Learn more at wehostels.com