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MBLM | Apple Watch Ethnography

MBLM PRO

Check out how the Apple Watch is redefining how people and technology interact in new and interesting ways. As the Brand Intimacy Agency, we wanted to explore the real emotions and new behaviors of everyday users. So, as part one of a yearlong Ethnography…


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Check out how the Apple Watch is redefining how people and technology interact in new and interesting ways. As the Brand Intimacy Agency, we wanted to explore the real emotions and new behaviors of everyday users. So, as part one of a yearlong Ethnography Study, we gave Apple Watches to participants and recorded their daily experiences for a week.

Read our findings and watch the videos to learn about life with the Apple Watch.
mblm.com/stories/an-entirely-new-kind-of-intimate/

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