This is a 3-D printed sculpture designed to animate when spun under a strobe light. See more of these sculptures here - vimeo.com/116582567. In the other video, rather than using a strobe, the camera was set to a very short shutter speed (1/4000 sec) in order to freeze the spinning sculpture.
The placement of the appendages is determined by the same method nature uses in pinecones and sunflowers. The rotation speed is synchronized to the strobe so that one flash occurs every time the sculpture turns 137.5º—the golden angle. If you count the number of spiral on any of these sculptures you will find that they are always Fibonacci numbers.
John Edmark is an inventor/designer/artist. He teaches design at Stanford University.