1. Skin is like any other protective system; undermining it will yield a wealth of sensational experience value. I coupled a hyper-dermabrasive material, sandpaper, with a home-made rudimentary chemical peel (this helped the skin blister and peel away).

    I removed the skin from my fingertips, because it is relatively quite sensitive, and practical for touching things. Having removed the outer-most layer of skin, the epidermis, my sensory nerve endings were exposed and hyper-sensitive. I collected a range of over 50 different objects that could be experienced sensationally in different ways.

    By removing the skin, the act of feeling was completely recontextualised, transformed into a new ritual of exploration. Innocuous everyday items became provocative and exotic artefacts.

    # vimeo.com/10189017 Uploaded 174 Plays 0 Comments
  2. The Risk Quantifier is a pair of goggles, converted to house a length of elastic material and a measuring tape. The elastic material can be pulled away from the forehead, measured with the tape, then released. Volunteers were asked how far they would be willing to extend the elastic for a chance to "win" a chocolate cake (All the particpants liked chocolate cake). Measuring the extension allows the risk to be quantified.

    There was a very strong correlation between attitude and gender. Anomalies to one side, males pursued risk, whilst females evaded them.

    # vimeo.com/10165351 Uploaded 40 Plays 0 Comments
  3. This video marks the turning point in my project theory, as I began to establish the foundations of an Experience Value Theory, and started my first experiment. To heighten the experience of the risk - running blindfolded between trees - I removed a layer of security: my hands were tied behind my back.

    In the end, I did run into a tree, which made the "performance" more entertaining for the gathered crowd, but this was not a necessity - if I hadn't done so, the experience would still have been thrilling, and so emotionally and sensationally valid.

    # vimeo.com/10163625 Uploaded 107 Plays 0 Comments

Experience Value: Risks & Exposures

SamHillDesign

Experience Value is a theory-in-progress. It indicates that there is an intellectual, sensational and emotional wealth to be yielded from taking risks and by subverting preventative and protective systems through exposures.

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