Gmail Sponsored Placements are the latest development in Google’s Pay-Per-Click advertising lineup, allowing advertisers to place adverts in the inboxes of personal Gmail accounts.
They look a lot like existing Google Adwords ads, with a 25 character headline and 100 characters of body text, but GSPs also show a thumbnail image and your company name. Like Adwords, advertisers are charged on a cost per click basis, meaning they don’t get charged until someone chooses to interact with the ad.
Rather than linking straight to the advertisers website, clicking a GSP opens a larger advert. The cost per click is a one time only thing, so once the viewer has opened the larger advert there’s no extra cost.
One of the great things about GSPs is that people are exposed to them without having to search for anything, much like Facebook ads. By using the extensive targeting options you can narrow down who sees your ads to those who you think will be most likely to engage with your business.
You can be very reactive with GSPs, running multiple ads targeting different offers based on certain keywords. If you do this effectively you can target the right ad at just the right time in the buying process.
If you want to find out more, get in touch with us via clicky.co.uk/contact
In the first quarter of 2015 Facebook had 1.44 billion active users, making it by far the largest social network that in the world today and the perfect way for your business to connect with its customers.
There’s a range of advertising options to utilise within Facebook, including social ads, Home Page ads and Sponsored posts-
which of these ads you should use, or which combination of all three, depends on what you’re hoping to achieve from your campaign.
For example homepage ads are great for driving traffic to your website, whereas sponsored posts work better for increasing your Facebook following and growing your brand’s reputation.
Targeting with Facebook ads can be as niche or as broad as you like, there’s a huge range of criteria you can use to narrow down your audience including fairly standard options like age, gender, location.
The targeting options more unique to Facebook include job roles, education and relationship status, as well as activities, interests and their purchasing behaviour.
Another great way of generating more awareness of your business and build your Facebook following is to run a competition.
There’s a variety of competition styles you can run, including prize draws, quizzes and photo competitions where users upload their own images.
Competitions also tap into the viral aspect of Facebook, allowing friends to compete and share competitions and prizes with each other, increasing brand exposure and driving more traffic and entries free of charge.
Here at Clicky our social media experts have a huge amount of experience in developing and managing Facebook profiles and ad campaigns.
If you’ve got any questions about how Facebook could work for your business or you’re interested in running a campaign, get in touch.