The three most influential sneaker designers in the world come together to celebrate Air Max Day ’16. We worked closely with Nike Sportswear to conceptualise and execute a huge global campaign culminating in events across the world.
We see the unique mechanics of each Nike designer’s mind through a series of kinetic sculptures of movement and energy as their vision is brought to reality. Hiroshi: The Editor of Air. Tinker: The Architect of Air. Mark: The Visionary of Air.
The innovation pillars of Flyknit are explored and celebrated through cross category silhouettes such as lightweight strength, elemental defence and precision fit technology. This film begins a progressive brand campaign pushing the performance and innovation of Nike Flyknit globally.
URBAN OUTLAW is a portrait of Magnus Walker, the rebel Porsche customizer who turned a hobby into an obsession, and an obsession into a successful business. From a workshop in downtown Los Angeles, Magnus obsessively harvests fragments from donor 911s, grafting them onto vintage frames to create one-off automobiles with the spirit of Ferdinand Porsche but an ethos entirely his own.
Media is a tool that can program and reprogram the human bio-computer. Stories pattern the imagination. Language helps us think about our thinking. Cinema can open up new vistas for our minds.
This video is a new collaboration with my friend, artist and filmmaker Jason Silva, host of National Geographic's BrainGames and creator of Shots of Awe.
Jason sent me an inspiring recording he made in the park with his Iphone discussing how powerful advances in technology can extend our connections to each other making us more compassionate and kind-hearted beings.
He proposes that communication technologies act as "empathy machines", opening up new intersubjective spaces where we can all become one.
These new tools give us new "spaces of possibility" to explore, and this video is a celebration of that new space of imagination, compassion, collaboration and inspiration.
Jason and I have become good friends, kindred spirits, and share a passion for intense inspiration, for using videos to share new vistas, and when he sent me this I was so excited, I started creating visuals right away. Hope you find it inspiring.
We took three days and repurposed footage from Shots of Awe series, it was a spontaneous desire to create a campaign for POSSIBILITY and a call to action to improve the world.
Special thanks to UNEP - United Nations Environment Program for supporting the creation of this video - unep.org
Thanks to Discovery Digital Networks, TestTube, Bokeh, Imaginary Foundation and Shots of Awe team for supporting the images. Especially Tom Lofthouse, Barry Pousman, Jordan Dertinger, Nick Philip, Colin Decker and the rest of the team.