The drive is relaxed. The car runs smooth. A message comes in. You take the phone and type those few little letters. Small clusters of pixels. Weightless. Insignificant. How could they ever do any harm?
Whether on a highway, or in the city, in a backstreet, a car park or anywhere else - a few letters are enough. Together with DDB and Volkswagen, we are waiting for the day when it's no longer necessary to say: "Please don't text and drive!“
Agency: DDB Group
Production Company: Sehsucht