2014. TyC Sports - "Sportia 2014"
News program packaging.
Not only is TyC Sports the most popular sports channel in Argentina, but it is also popular throughout the rest of Latin America and among Spanish speakers in the US. For the third time in the last 5 years, LUMBRE has been entrusted with the mammoth task of rebranding their sports news flagship, SPORTIA.
The full package of the rebrand weighs in at over 50 pieces including openings, bumpers, sections, and a graphic system for data and statistics.
And yes, we here at LUMBRE do use the excuse that we are doing research for work whenever anyone at home tries to change the channel away from sports. We admit that it is a pretty nice perk to the job.
Client: TyC Sports
Creative Direction: Gonzalo Gomez Berard
Art Direction: Javier Gori
Creative Director: Sergio Saleh
Executive Producer: Pablo Encabo
Art Director LUMBRE: Adriana Campos
Art Director: José Cambariere
Design: Adriana Campos, Andy Cambiasso, José Cambariere
3D Lead Animation: José Cambariere
3D Animation: Julián Cooke, Mr. X, Darío Becher
2D Animation and composition: Dario Becher, José Cambariere, Julián Cooke
Music for this reel: SKisM - Experts (Original Mix)
Since presenting for MAXON at NAB 2014, I've received a bunch of requests asking me to go further in depth on how I used the Cel Shader in a client spot in my presentation. In this tutorial, I'll show you just that: how to create and apply a cool, stylistic, illustrative 2D look to 3D objects in Cinema 4D. We will achieve this look by using the often overlooked Cel Shader & Spline Shader. Learning how to leverage C4D in your 2D workflow is critical when it comes to saving time creating elements and animating. If you've ever tried to make something look 3D with 2D objects, you know how painstaking it can be to sell the 3D depth using flat layers. I'll also show how you can use the Cel Shader to apply shadows to objects with 100% luminance. One final note, be sure when you render to turn up the Anti-Aliasing settings as well as using a sharper Filter than Animation; such as Cubic (Still Image) or Sync so you have nice crisp edges in your animation to sell the 2D style.