As email continues to evolve, it’s important to follow the best practices that will help your email reach the inbox. At SendGrid, we communicate with ISPs to help us stay on top of issues that affect our clients’ deliverability. In this webcast, you’ll learn how to get delivered at the major internet service providers (ISPs) like Gmail, Yahoo, and Hotmail.
In this webcast, learn email deliverability...
Strategies - Monitoring your reputation and properly authenticating your email.
Tools - What do you even use to monitor your reputation? And specifically, what do you use to get back on track?
Tactics - We'll break down a few of the major ISPs and give tips on how to tailor your email program to their rules.
Results - Top tips to not only get you in the inbox, but also how to stay there!
An incredibly important, but often overlooked, piece of a successful email program is email acquisition. How you obtain your email addresses goes hand in hand with who you're sending your messages to. If your recipients didn’t subscribe or opt in to a communication from you, your email program is in major trouble. Our presenters Carly Brantz, Director of Revenue Marketing, and Jillian Wohlfarth, Senior Manager of Content, take you through opportunities to help you grow your list authentically.
The holidays are an amazing time, but with parties to attend, cookies to bake, and presents to buy, they can quickly turn overwhelming. By giving your subscribers an option to "down-subscribe" from your holiday email you can keep them on your list the rest of the year! Our Deliverability Consultant Luke Martinez explains.
You’re creating a vast amount of data around the email that you send. The more you’re able to use that data, the better your sending can become in the future. In this webcast, we’ll follow a few recipes combining SendGrid’s webhooks for collecting and distributing email data with Orchestrate’s database-as-a-service. The result are some fully-baked concepts for gaining actionable insights from your email data!
If there’s one practice we can’t recommend enough for a successful email marketing program, it’s to set the right user expectations from the start! Most spam complaints come from unexpected mail, so do yourself (and your users) a favor by making it clear what they are opting-in for right at the point of sign up.