Arcade Creative group worked closely with The Mill to create KPMG’s promotional video, “We Shape History” for their new “We Shape History” campaign.
The film highlights three key time periods as examples of KPMG’s influence over the path of history since the start of the company, which dates back to 1870.
Starting with archival footage of the Lend-Lease act being signed by President Franklin Roosevelt in 1941, which was enacted by KPMG to help the allies win WWII, the film continues by using newspaper articles and footage featuring the aftermath of the Iranian hostage crisis in 1979. The story of how KPMG South Africa was called upon to certify the election of Nelson Mandela is shown through animated crowds and old television reels of the era to close the piece.
Mill+ creative director Antony Dodero notes: “Conceptually we were given the task of telling three unique stories that were inspired by newspaper clippings of the time. We were establishing the look of the film while assembling the narrative with archival footage. It ended up creating a really healthy workflow that evolved throughout the duration of the project as we moved into animation."
“The challenge was to create a visual style that felt grounded in each decade, and to have the final film feel cohesive and unified stylistically.”
The final film truly shows the important part KPMG has played throughout it’s storied history, to cut through the complexity of politics and war to empower change.
Director: Anthony Dodero
Executive Producer: Zu Al-Kadiri
Producer: Stephanie Katritos
Editor: Jessica Ledoux
Post Production / VFX
Executive Producer: Zu Al-Kadiri
VFX Producer: Stephanie Katritos
Creative Director: Anthony Dodero
2D Lead Artists: Duncan Elms, Pierce Gibson
2D Artists: Aran Quinn, Ariane Irle, Vivian Kim, York Capistrano, John Stanch
Winner: Bronze 2013 Bass Awards
Best Social Commentary
This video represents the talents of animators Alexander Perry & Michael Wilson along with audio genius Ben Roider. They were supported by Tod Brilliant and Dalton G Crosthwait. Monstro managed the whole shabang. We do our best to support messages that we truly believe in, and this is definitely one of them. There's a lot we could be doing to reduce how much oil we consume - hopefully this little ditty convinces more people that they have the ability to reduce their consumption.
A message from the Post Carbon Institute:
In recent months we've seen a spate of assertions that peak oil is a worry of the past thanks to so-called "new technologies" that can tap massive amounts of previously inaccessible stores of "unconventional" oil. "Don't worry, drive on," we're told.
We can fall for the oil industry hype and keep ourselves chained to a resource that's depleting and comes with ever increasing economic and environmental costs, or we can recognize that the days of cheap and abundant oil (not to mention coal and natural gas) are over.
Unfortunately, the mainstream media and politicians on both sides of the aisle are parroting the hype, claiming — in Obama's case — that unconventional oil can play a key role in an "all of the above" energy strategy and — in Romney's — that increased production of tight oil and tar sands can make North America energy independent by the end of his second term.
WE NEED YOUR HELP.
Please share this video and help bring a dose of reality to the energy conversation:
* Email the video to everyone you think needs to watch it
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* Send it to your elected officials