A piece I wrote for Webster University's 2010 NSAC Capstone Class, Magnetic Multimedia. It was part of LiveForThere, a campaign developed for State Farm with a millennial (18-25 year olds) target. This was my baby of the presentation.
Use of images and song (The Privateers- Andrew Bird) were free use because they looked and sounded B.A.
Secondary research found from Pew, Nielsen, Marketing Charts, MM focus groups.