Creatives: Simon & Ray
Agency Producer: Tom Colbeck
Production Company: Pulse Films
Canadian Service Company: Sequoia
Director: Sam Pilling
Producer: Arlene McGann
Production Manager: James Greenhall
Service Producer: Karen Silver
Executive Producer: James Sorton
DP: Pat Scola
1st A.D: Jeff Mosuk
Art Director: Michelle Foote
Editor: Thomas Grove Carter @TRIM
Colourist: Simon Bourne @Framestore
VFX: Ollie Bersey @Framestore
Track: "Immigrant Song" by Led Zeppelin itunes.apple.com/gb/album/led-zeppelin-iii-remastered/id580708279
Sound: Henning Knoepfel & Luis Almau @Soundtree Music
Part immersive game, part preventative medicine check-up, the Fitzania installation at the Museum of Future Government Services explores ways of making healthcare more personalized, accessible, enjoyable and a part of everyday life.
The orb vibrates acknowledging successful log-in as you lift it from the pedestal. Stepping into the game space you complete a series of spatial alignments, increasing in speed and difficulty. As you position the orb in 3D, Fitzania's advanced sensors analyze your bio-metric signals. All tests complete, you return the orb to receive a prescription tailored to your needs.
The 2015 Museum of Future Government Services is a project by the Prime Minister's Office of the UAE directed by Tellart with an international team of top design studios including Specular, SOFTlab, Bompas & Parr, Octo, Idee und Klang, and Future Cities Catapult.
The onsite build and installation was done by Tellart in collaboration with Publicis Live, Neumann Miller and Projex.
James George - Technical Direction
Alexander Porter - Physical Design
Mei-Ling Wong - Head of Production
Arturo Echeverria - Design
Charlie Whitney - Creative Code
Freckless - Video Documentation Editing
General Motors Advanced Design Studio chose Autofuss to design the driver console and touch screen UI for the release of their Cadillac concept car, the Elmiraj. Our goal was to create an experience that utilized a multitude of future driving technologies while still maintaining the elegance and luxury of the Cadillac brand. Conor Greeble and Bradley Munkowitz set the framework with the main elements of the driver console interface, and Joseph Chanimal laid out the touch screen template, I designed and animated the navigational maps for both screens. Conor was also responsible for the edit of this sexy smooth animation reel.
Agency: GM Advanced Design Studio
Agency Design Director: Gael Buzyn
Production Facility: Autofuss
UI Graphics Design Director: Bradley G Munkowitz
UI Graphic Animators: Conor Grebel, Jason English Kerr
UI Graphic Designers: Conor Grebel, Jason English Kerr, Joseph Chan
Music: Pascaal "Drowning in You"