This video is a look behind the scenes from a large scale production with photographer Matt Hawthorne for a brand new company called Modere™, a company that sells a ton of great products such as household care, personal care, and health & fitness. As this was their first company photo shoot, we were able to create imagery that felt clean, sophisticated, and modern that would launch the company and set a style for their look. Each day of the 5 day shoot was focused on a different theme or product line, so we were faced with the challenge of moving a lot, and shooting completely different things while keeping a uniform style throughout the week. Our days included a studio fashion / beauty day, a couple hanging out at a coffee shop and strolling the streets, fitness and workout, family at home, and active outdoor lifestyle. We were proud to execute a consecutive 5 day shoot of 63 different scenarios, from 6 locations, and walking away with tons of incredible images. Check out the company website at Modere.com and more of the photographers work at MattHawthorne.com.