Walk through a simple layout for your chart of accounts that allows you to really understand where you are making or not making money in your business. Clarify variable vs fixed expenses and their impact on the business. A clear P&L tells you the story of your business to anyone else about how you make a profit. Stop building your COA based on your tax returns, or whatever invoices or payments come in. COA is a TOOL to understanding your business. It’s your planting plan. Think of your bank account like your fields.
Presented by: Ted LeBow of Kitchen Table Consultants
Learn best practices for social media sites like Facebook, Yelp and Instagram, and get some straightforward answers to social media mysteries like "how does the newsfeed work?" and "what does facebook advertising really cost?". Then we'll look at a framework for designing and writing your campaigns and share templates to make the job easier. This is a great webinar for businesses that are ready to begin thinking about social media as a pro-active tool to drive traffic and sales.
Presented by: Rebecca Frimmer of Kitchen Table Consultants
Ever wondered what it really took to develop a farm to table dining experience, a farm summer camp, seasonal festivals, cooking classes and innovative workshops on your farm? In this interactive session you will learn what it takes to develop programming on your farm to drive traffic and sales, as well as avoiding common pitfalls when hosting events on the farm. We will discuss low cost ways to increase public engagement and create opportunities during slower hours, shoulder seasons, as well as celebrate the bounty of the summer season.
Presented by: Jennifer Brodsky of Kitchen Table Consultants
Are you struggling to solve your business cash mysteries? Let's learn how to find the cash in the crevices of your balance sheet and understand how to use this report to judge the health of your business. Then we will move from theory to tactics as we show you how to manage cash by developing a simple 13 week rolling cash flow spreadsheet in Excel. We will share templates with all attendees - bring your questions for this interactive session!