Info: The lovely people at Twilio hit up Munkowitz and VT Pro Design to create something memorable for the 2015 Twilio Signal Conference in beautiful San Francisco.. Together, they sought to build an Interactive Installation that drew the conference attendees into the experience of the event by visually responding to their text message commands, analyzing sentiment and reacting accordingly with custom, generative content.. With this interaction, they wanted to activate the participants imagination in how technology can network people together and in doing so, present the many ways to communicate through the invisible network we are all connected to — the very framework of the service Twilio provides..
THE TWILIO BEACON
The centerpiece of the conference was a custom-built chandelier that served as the primary visual representation of the Twilio code, and bathing the entire conference floor in a dynamic wash of color and motion. Essentially, the Beacon became a generative, physical video installation of pixel LED that represented the sentiment of the attendees, and allowed direct interaction with participants. With its large form-factor, being 12’ across by close to 25’ tall, this interaction was rich in visual payoff and was a pleasure to watch excited attendees driving this large piece of LED art..
Directly below the Chandelier, the team sought to create a congregation place that further invited people to interact with each other, utilizing an LED video floor with live tracking of the users on top of it. As a user steps onto the floor their location would be represented by a dot forming below them — once four users come into a certain close proximity with one another, each of their individual dots would digitally magnetize together to form the Twilio logo while representing the connection between each of these users.
All of these components were driven by interactive media servers and tracking cameras. At this formation of the four dot Twilio Logo the chandelier above would activate into a more animated sequence of visualized data, highlighting the connection between these individuals. This would create an exciting and vibrant center meeting point to the conference that invites people to explore and interact with one another and served as a strong visual statement throughout the conference..
Twilio Beacon Credit List
Production Company: VTPro Design
Executive Producer: Vartan Tchekmedyian
Creative Director: Michael Fullman
Creative Director: Bradley G Munkowitz
Fabricators: Gist Specialties
Programmer: Matt Wachter
Programmer: Glen Snyder
Process Photographers: Alex Cornell, Taylor Wally
Process Video Editor: Alex Cornell
Executive Producer: Michele Novick
Producers: Jana Tomasello, Jana Atlas
Creative Director: Sean McBride
DATAFLUX investigates the possibilities of using live software patches to render synesthetic audio and visual installations. The piece uses a software counting mechanism to step between scenes and sequences. Projections are beamed onto a motorised mirror allowing for wider displacement which is also triggered via the same system. Size and locations for the reshaping white squares are changed on every beat, allowing for the movement streams that you can see, this relocation creates an internal message that allows the software to fluidly render these changes. It is this concept of a hidden working system that I aim to represent with this work. I want to visually represent the mechanics of the software program.
As of yet this installation will last one minute twenty before the viewer will be presented with a loop point, however with inclusions such as randomizers and out of phase oscillations there is the possibility of an artificially generated sequence with perpetual transformation. The sound is made up of four pre-rendered two channel linear streams that are re-triggered every 30 seconds, developed in a way to seem to be a more complex live point to point triggering system (the lack of a fully live soundscape was due to lack of developmental time). Heavy sub bass information was present and a strobe effect is also triggered once every 60 seconds. These extreme audiovisual elements were included to heighten the sensory effects the work has on the participant, and to attempt to draw a connection between virtual and physical/environmental intricacies. The installation aims to represent the notion of pushing capacities in order to assist in envisaging further developments. The layout of the pillars are based on the existence of a fixed large pillar located in the centre of the room.
I am planning for Engimatica in February to more dynamically represent a digitally choreographed environment. To my indiscretion and perhaps paradoxically, Enigmatica will be made up of a completely pre-rendered looping linear stream, there will be no live software elements.
The British Council approached us to create an infographics piece to be used as part of the launch of their brand new social media strategy pack, which would be introduced to their 9,000+ team members worldwide.
Having a script skillfully crafted by the British Council as the starting point, we conceptualized, directed, designed and animated this playful and friendly motion design piece packed with a bunch of situations, messages and characters interacting with typography to reflect the essential characteristics of social media and their new strategy pack.
During summer 2014 Sila Sveta was commissioned by Hals Development to design an experiential offline media environment for the newly renovated Central Children Store — a legendary building built in 1957, closed for renovation in 2008. and reopened March 2015. This environment features four different mediums spread throughout the building, each supporting and amplifying one another:
— “The Museum of Childhood" features projection mapping on a mockup of the building, displayed on a rotating platform with a screen behind it. Every guest who visits the museum learns the history of the building being told by a character — Teddy Bear.
— For a digital signage system with over 50 screens Sila Sveta made a series of dynamic screen-savers with filmed kids and post-production;
— While continuing our exploration of the character — Teddy Bear — Sila Sveta created over 30 minutes of unique animation for 18 vertical screens installed in niches of the main atrium walls;
— The permanent installation in the main atrium has become iconic — the largest permanent 3D-mapping projection in Eastern Europe, featuring 21 20K ANSI Lm projectors and 3 TouchDesigner-based media servers. Every hour two 5-min shows are showcased, telling Russian history and describing the beauty of it's nature.
Merging together so many cutting-edge technologies in hardware, software and CGI was the biggest challenge. And only by Sila Sveta's creation of ambient visuals, developed around one subject and one character it became possible to design an immersive experience. Families now spend their time in the store by educating themselves and being entertained at the same time.
Sila Sveta produced a dynamic performance for the Russian premiere of a brand new Porsche Macan. The show combined live dancers, their projected copies and industrial motion graphics on the central podium and the side screens. The projected cube was lifted at the end of the performance to reveal the new model to the audience.
Date: April 8th, 2014
Location: Barvikha Concert Hall, Moscow
Projection Show: Sila Sveta
Concept Idea: Louder Agency
Producers: Alexander Us, Alexey Rozov
Screenplay: Alexander Us, Denis Bashev
Creative Director: Alexander Us
Art Director: Ilya Balakin
Production Director: Denis Astakhov
Project Manager: Ekaterina Rezvova
Supervisors: Alexey Churochkin, Denis Astakhov
Motion Designers: Denis Sidorenko, Alexey Churochkin, Andrey Korovkin, Konstantin Shun, Oleg Barankin, Vitaliy Babich, Irina Ershova
Projection Mapping: Dmitry Napolnov, Denis Akopov, Maksim Tulin
Technical Production: Mursal Mamedov, Mikhail Portnov, Fedo Selin, Dmitry Petrov
Music & Sound Design: Vasily Filatov
Event Execution: Louder Agency
Event Director: Anna Antonova
Event Producers: Pavel Nefedov, Viktoria Shakhova
Event Technical Director: Mikhail Muratov
Dancing Team: OBC Crew
Filming Crew: Evgeniy Arkhipov, Konstantin Bykovsky, Artem Kruglyak, Nikita Belous